Take a look at some of our recent features
PMF Panel discussion: Marketing strategies in professional services
I experienced a warm Welsh welcome at the PM Forum Cardiff event, where I joined a panel discussion on Marketing Strategies in Professional Services. The session explored key topics such as client listening programmes, nurturing referrer relationships, and successful cross-selling – valuable strategies for driving organic growth within professional services firms.
I’m proud to be part of YMCA Plymouth’s ‘My Future’ Youth Mentoring Programme, an initiative dedicated to inspiring and empowering young people to reach their full potential. It’s a privilege to contribute to such a meaningful initiative and to witness firsthand the difference mentorship can make in shaping the future of young people in our community.
I’m thrilled to support the 2024 ‘What Clients Want’ research, led by the talented team at Law Firm Marketing Club. This comprehensive survey gathers insights from over 600 law firm clients and prospects, offering valuable perspectives on their needs and expectations.These insights will be transformed into strategies that drive growth, innovation, and competitiveness for law firms.
Devon & Plymouth Chamber of Commerce Awards 2024
I was honoured to have been named as the ‘Game Changer of 2024’ at the Devon & Plymouth Chamber awards. This award is a testament to the journey I’ve been on over the last six years, building a business dedicated to client-led listening and delivering valuable, actionable insights. From my base in West Devon, I’ve had the privilege of working with some incredible clients across the globe!
I co-hosted a webinar with Claire Rason from Client Talk, addressing key client listening questions such as getting partner buy-in, handling negative feedback, and maximising insights. We discussed the importance of embracing feedback to drive growth and how this process helps eliminate guesswork from marketing strategies, providing clarity on what works and where to focus.
Devon & Plymouth Chamber Project: Profile Magazine
I was delighted to be featured in the Spring edition of the Devon & Plymouth Chamber ‘Profile’ Magazine. In my article, I discussed my recent work with the Chamber on their member listening exercise, where we’re exploring strengths, areas for improvement, and valuable member benefits. I’ve also launched a series of focus groups, to give members a chance to share their insights in person.
Waving or Drowning: PM Forum Magazine Feature
It was a pleasure to be featured in the PM Forum magazine, where I shared my thoughts with James Lumley on how professional services firms can leverage insights from client listening interviews to enhance their marketing efforts.
A conversational approach often provides richer insights than surveys or AI, but gathering is just the start — reflection and action are key!
I was thrilled to join Caitlin Roxburgh from The BD Consultancy on the BD Talks podcast, where we discussed how client listening can inform past and future strategies. We also explored how professional services firms can integrate client listening into their BD and marketing efforts, and why it’s not just for large firms. Even if you’re not in professional services, the insights are still relevant!
I was invited to share my insights on the importance of Client Listening for Family Friendly Working. In the article, I discussed how client listening can significantly improve client relationships and drive business growth. However it’s not just about gathering feedback, it’s about acting on it and closing the loop to show clients their views matter.
Devon & Plymouth Chamber of Commerce Awards 2023
I was honoured to be a finalist for the Rapid Riser – Small Business of the Year at the 2023 Devon & Plymouth Chamber of Commerce Awards. Being shortlisted from over 160 entries was an incredible achievement and while I didn’t take home the award, I was proud to contribute to the winning entry for my client Waterways!
Family Friendly Working Article: Parents in Business, Meet Anna
In this article for Family Friendly Working I shared my journey so far as a freelance marketing consultant and mum of two. I also discussed the challenges and rewards of running my own business, including the importance of networking and the flexibility that allows me to balance family life.
In collaboration with Sheffield Wire I shared my experience as a freelance consultant within the Gig Economy, where work can be unpredictable and variable. I also spoke of the growing importance of the Gig Economy in the UK, highlighting how many gig workers, like myself, juggle multiple jobs to manage the cost of living.