Don’t worry, I’m not extending last month’s Halloween metaphor. And in any case, as far as retailers are concerned, we’re…
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Given that this edition of The Happy Client comes out on Halloween, I’ve gone all in on sharing some client…
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I hope you had a great break over the summer period. Mine was very busy what with one thing and…
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This month’s edition of ‘The Happy Client’ looks at the part empathy plays in creating strong and lasting business relationships. …
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Earlier this month, I launched my new branding and a small change to my trading name which is now ‘Anna…
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Earlier this year, I was honoured to be asked to support a brand refresh project for Breast Cancer UK, a…
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I’m pretty sure your answer to the above question would be, “At its core, alongside our employees.” I’d also take…
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Welcome to this month’s edition of ‘The Happy Client’, inspired by my recent annual child-free get-away to Butlins for one…
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Welcome to the first issue of ‘The Happy Client’ in 2024! I hope the new year has got off to…
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So, here we are in November with the year’s penultimate edition of ‘The Happy Client’! This month, I continue to…
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Last month, we looked at the stakeholders, other than your clients, that you should be listening to in your business….
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I hope you’ve had a great start to the new ‘term’. My boys spent most of the summer holidays fighting…
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Summer, when most of us manage to carve out some holiday, is a great time not just for recharging, but also reflecting on how things are going…
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Everybody’s talking about AI – whether you view it as a threat or an opportunity – it’s here to stay….
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‘How does a client listening project work?’ is a question I’m often asked when I tell people what I do….
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Many moons ago, when was I studying for my Chartered Institute of Marketing qualification, I was taught all about the…
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A year or so ago, I came across the below graphic (credit: The Proper Marketing Club) and thought it made…
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I hope you’re well and have had a good start to 2023. A new year often brings with it budget…
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I know I say it every year but I can’t believe where the last twelve months have gone. It seems…
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One thing’s for sure, these are uncertain times – so it’s no surprise that the Collins Dictionary Word of the…
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One of my all-time favourite books is ‘The seven habits of highly effective people’ by Dr Stephen R. Covey. It’s…
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Client listening projects usually begin with a conversation with my new client’s Marketing Director. They will have already bought into…
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Client listening is a great way to grow your business as it will help you keep existing clients and attract…
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Last month, ‘The Happy Client’ warned you about falling into the complacency trap where you think everything’s okay with the…
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We all love a bit of praise, whether for ourselves or for our business and sometimes they’re one and the…
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I recently completed my first season playing with a local hockey club. Maybe you saw some of my social media…
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We all know a brand is much more than a logo and colour palette. As Amazon’s Jeff Bezos says, ‘your…
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Happy new year to you, I hope you had a wonderful break. I enjoyed lots of down time with my…
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You’re doubtless familiar with the sales funnel which illustrates a theoretical customer journey. A couple of months ago I came…
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Client listening is evolving quickly so here are five golden things to incorporate into your activities whether you’re starting out,…
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This month’s ‘Happy Client’ is a continuation of last month’s musings where I compared managing the relationship you have with…
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I’ve just finished my third year in business and what a ride it’s been! It’s certainly not been easy, starting…
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Welcome back to The Happy Client, I hope you all had a great summer. I survived not one, but two…
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A short one from me before the summer break, but an important message if you’ve been thinking about client listening…
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One of the ways you can stand out in a crowded market is through your customer experience. Many accountants focus…
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Last week I received a cold call on behalf of an organisation who’d provided my business with some support. The…
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Client listening is a powerful and effective tool which can fit into your marketing efforts in a number of ways….
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The Net Promoter Score (NPS) was developed by Management Consultants Bain & Co and is a metric used across a…
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‘Checking your privilege’ has become a buzz phrase over the last few years and even more so during 2020 when…
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‘We know our clients are happy, we already ask them’ is a comment I often hear when I tell people…
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Well, what month March was. As we started the month, I think many of us had the spread of Covid-19…
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Taking the decision to outsource any area of your business isn’t an easy one and marketing is no exception. You…
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Sometimes, those of us running our own businesses can’t see the wood for the trees. We are often so focussed…
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‘We know our clients are happy, we already ask them’ is often the response I get when I mention my…
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That is your clients’ or customers love for you. Don’t know? When was the last time you asked them? There…
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The last month or so has featured a number of significant milestones for me. My eldest son starting school, the…
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In the modern environment, it’s easy to hide behind a screen and think that digital only marketing is enough. Yes,…
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Earlier this week I co-hosted an event for Professional Services marketing and BD colleagues where our speaker was Mike Smith,…
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When I worked in London, there was a perception that ‘there’s not much going on past Bristol’. People were happy…
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Thought leadership has long been featured in B2B marketing plans as a way to brand build and demonstrate eminence in…
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I’m delighted to feature in this month’s PM magazine which is the publication for members of the PM Forum, a…
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One of my previous blogs looked at why partners might be resistant to implementing a client feedback programme and this…
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I have recently met with a number of firms who have, to date, focussed their client feedback efforts on their…
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I have had a number of conversations recently with marketing/business development/client relationship colleagues who are trying to gain buy-in for…
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