Resources - Anna Lake Insight

Client listening tips (Anna’s version)

October 1, 2024

I hope you had a great break over the summer period. Mine was very busy what with one thing and…

August 31, 2024

Welcome to August’s Happy Client roundup, a collection of insights and reflections from the past three months where I’ve explored…

August 1, 2024

This month’s edition of ‘The Happy Client’ looks at the part empathy plays in creating strong and lasting business relationships. …

June 27, 2024

Earlier this month, I launched my new branding and a small change to my trading name which is now ‘Anna…

May 24, 2024

Earlier this year, I was honoured to be asked to support a brand refresh project for Breast Cancer UK, a…

April 18, 2024

I’m pretty sure your answer to the above question would be, “At its core, alongside our employees.” I’d also take…

February 18, 2024

Welcome to this month’s edition of ‘The Happy Client’, inspired by my recent annual child-free get-away to Butlins for one…

January 18, 2024

Welcome to the first issue of ‘The Happy Client’ in 2024! I hope the new year has got off to…

November 18, 2023

So, here we are in November with the year’s penultimate edition of ‘The Happy Client’! This month, I continue to…

October 18, 2023

Last month, we looked at the stakeholders, other than your clients, that you should be listening to in your business….

September 18, 2023

I hope you’ve had a great start to the new ‘term’. My boys spent most of the summer holidays fighting…

July 18, 2023

Summer, when most of us manage to carve out some holiday, is a great time not just for recharging, but also reflecting on how things are going…

June 18, 2023

Everybody’s talking about AI – whether you view it as a threat or an opportunity – it’s here to stay….

May 18, 2023

‘How does a client listening project work?’ is a question I’m often asked when I tell people what I do….

March 19, 2023

Many moons ago, when was I studying for my Chartered Institute of Marketing qualification, I was taught all about the…

February 19, 2023

A year or so ago, I came across the below graphic (credit: The Proper Marketing Club) and thought it made…

January 19, 2023

I hope you’re well and have had a good start to 2023. A new year often brings with it budget…

December 19, 2022

I know I say it every year but I can’t believe where the last twelve months have gone. It seems…

November 19, 2022

One thing’s for sure, these are uncertain times – so it’s no surprise that the Collins Dictionary Word of the…

October 19, 2022

One of my all-time favourite books is ‘The seven habits of highly effective people’ by Dr Stephen R. Covey. It’s…

September 19, 2022

Client listening projects usually begin with a conversation with my new client’s Marketing Director. They will have already bought into…

September 15, 2022

Client listening is a great way to grow your business as it will help you keep existing clients and attract…

June 19, 2022

Last month, ‘The Happy Client’ warned you about falling into the complacency trap where you think everything’s okay with the…

May 19, 2022

We all love a bit of praise, whether for ourselves or for our business and sometimes they’re one and the…

April 19, 2022

I recently completed my first season playing with a local hockey club. Maybe you saw some of my social media…

March 19, 2022

We all know a brand is much more than a logo and colour palette. As Amazon’s Jeff Bezos says, ‘your…

January 19, 2022

Happy new year to you, I hope you had a wonderful break. I enjoyed lots of down time with my…

November 18, 2021

You’re doubtless familiar with the sales funnel which illustrates a theoretical customer journey. A couple of months ago I came…

November 15, 2021

Client listening is evolving quickly so here are five golden things to incorporate into your activities whether you’re starting out,…

October 18, 2021

This month’s ‘Happy Client’ is a continuation of last month’s musings where I compared managing the relationship you have with…

September 20, 2021

I’ve just finished my third year in business and what a ride it’s been! It’s certainly not been easy, starting…

September 18, 2021

Welcome back to The Happy Client, I hope you all had a great summer. I survived not one, but two…

July 18, 2021

A short one from me before the summer break, but an important message if you’ve been thinking about client listening…

July 15, 2021

One of the ways you can stand out in a crowded market is through your customer experience. Many accountants focus…

May 11, 2021

Last week I received a cold call on behalf of an organisation who’d provided my business with some support. The…

February 1, 2021

Client listening is a powerful and effective tool which can fit into your marketing efforts in a number of ways….

November 26, 2020

The Net Promoter Score (NPS) was developed by Management Consultants Bain & Co and is a metric used across a…

November 26, 2020

‘Checking your privilege’ has become a buzz phrase over the last few years and even more so during 2020 when…

November 26, 2020

‘We know our clients are happy, we already ask them’ is a comment I often hear when I tell people…

April 27, 2020

Well, what month March was. As we started the month, I think many of us had the spread of Covid-19…

February 25, 2020

Taking the decision to outsource any area of your business isn’t an easy one and marketing is no exception. You…

January 13, 2020

Sometimes, those of us running our own businesses can’t see the wood for the trees. We are often so focussed…

December 10, 2019

‘We know our clients are happy, we already ask them’ is often the response I get when I mention my…

December 7, 2019

That is your clients’ or customers love for you. Don’t know? When was the last time you asked them? There…

December 7, 2019

The last month or so has featured a number of significant milestones for me. My eldest son starting school, the…

July 23, 2019

In the modern environment, it’s easy to hide behind a screen and think that digital only marketing is enough. Yes,…

May 23, 2019

Earlier this week I co-hosted an event for Professional Services marketing and BD colleagues where our speaker was Mike Smith,…

May 2, 2019

When I worked in London, there was a perception that ‘there’s not much going on past Bristol’. People were happy…

March 21, 2019

Thought leadership has long been featured in B2B marketing plans as a way to brand build and demonstrate eminence in…

March 4, 2019

I’m delighted to feature in this month’s PM magazine which is the publication for members of the PM Forum, a…

February 26, 2019

One of my previous blogs looked at why partners might be resistant to implementing a client feedback programme and this…

February 19, 2019

I have recently met with a number of firms who have, to date, focussed their client feedback efforts on their…

February 11, 2019

I have had a number of conversations recently with marketing/business development/client relationship colleagues who are trying to gain buy-in for…