Hello, I’m Anna Lake.

Nestled in a small market town on the edge of Dartmoor, I share my life with my adventurous young family and energetic dog who keep me on my toes!

I’m on a mission to demystify and simplify stakeholder listening for businesses across all sectors. With a career spanning both the public and private sectors, I found my true calling in relationship marketing while working with market-leading accountancy firms.

During my six-plus years at Deloitte, I spearheaded initiatives positioning the firm as the advisor of choice for UK public sector organisations. Whilst working at BDO for four years, I led firm-wide campaigns and sponsorships, undertook a rewarding secondment to India, and developed BDO’s ‘Exceptional Client Service’ agenda, propelling the firm to become a leader in client service among its competitors.

Now, as an independent freelancer, my focus is on making stakeholder listening accessible and effective. While I employ a fixed and proven process for interviews, the remainder of the process is tailored to your business needs, budgets, and timelines. Operating online ensures I can be dynamic and adaptable in serving my global client base.

Beyond just gathering feedback, I specialise in connecting the dots, transforming insights into impactful actions. I also bring a wealth of connections within my own professional network regionally, nationally, and internationally, ensuring that you have the right support for any project.

Committed to excellence, I practise what I preach, seeking feedback to continually improve and deliver exceptional service. Welcome to Anna Lake Insights, where stakeholder listening becomes a strategic cornerstone for your success.

My Approach